The glowing, bright colors in the landing pages below really make them jump off the screen.īut you don’t have to go all out when it comes to color. There’s no better way to make your landing page pop than using neons. Ultimately the design is simple and it’s use of type-only design makes sure not to lose the attention of any potential attendees who want to sign up. Some page-sections have off-white backgrounds while others have saturated-teal backgrounds. For scrolling rhythm, the design relies on a simple three-way color palette. The lack of images adds to the simplicity of the message, which aims to simplify our lifestyles or reduce our environmental impact. The headlines on this site are in a large, hand-drawn cursive font, gives the page a youthful feel. This design style sends straight-forward message, and will appeal to customers who think logically and methodically, or those who appreciate messages which are simple and straight-to-the-point.Ī great example of this style is the “A Place at the Table” landing page for a youth-based environmental education conference seeking event sponsors and attendees. This type of landing page creates variety and aesthetic intrigue primarily through font choice, font size, color choices and typographic layout. ![]() The most basic style of landing page design is type-only, or lacking images. Sounds simple right? But there’s many ways to design a landing page, only some of which will be right for your project.īelow, we’ve outlined some of the most popular styles and collected some outstanding landing page design inspiration to help you stick the landing! Minimal, type-only landing pages This is typically concluded with some method of converting visitors to consumers and participants-often an email capture or purchase method. Instead, it will often feature a bold action-oriented headline, and upon scrolling will feature some key points to emphasize the value of a product or event. With the right landing page design inspiration you can take your project to the next level.īut first things first: What is a landing page? It’s similar to a website, but it usually lacks navigation or links. Luckily, we’re here to help you avoid any crash landings. That’s a lot of pressure to put on a single web page! It’s also why it’s important to come up with great landing page design ideas before you get started. ![]() You can achieve good results with the Five-seconds test.Landing pages help dictate a marketing campaign’s success: they’re what convert visits into sales. The testing doesn’t have to be complex or time-consuming. No matter how much time you spend on designing your landing page, it’s vital to test them with users. Labels like "Buy now" or "Get instant quote" are more likely to encourage users to do something. Instead, use actionable language that entices users for action and is very clear in what you want them to do. Avoid vague labels like "More info" for call-to-action buttons. If it’s a CTA button, then everything’s fine.Īctionable call-to-action labels. By looking at a blurred version of your landing page, you’ll see what elements stand out. ![]() You can use a blur test to validate your layout and see what element attracts the most attention, like adding a 5–10 px Gaussian blur to your design in a photo editor. Visitors should be able to spot the primary CTA immediately as they land on a page. Design a clear visual hierarchy that guides readers' eyes around the content intentionally, while removing everything that can be a distraction. Users don't read on the web, they scan, and it's essential to design scannable layouts that help users find what they are looking for at a glance. Remember to put the key arguments above-the-fold, because content that users see in the top area of the screen directly impacts user engagement (if the content is relevant and interesting, they are more willing to scroll for more info).Įasy to scan layout. Ensure that the copy answers all questions that visitors might have when they browse your page. Work on your website content early on in your design process, because the text and visuals on your page will define your message and visual hierarchy. Do you want them to sign up for your service, leave their email address or anything else? Don’t ask users to do multiple things for maximum efficiency, focus on one and only action. The design of your landing page should be geared towards the action you want your visitors to take. The visual language you use to communicate with your visitors matters a lot-a page with fine imagery, crisp typography, and nice animations will more likely create a positive impression. It takes about 50 milliseconds for a visitor to form a first impression about your website, and this impression will be largely based on what they see.
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